EXPERIENCE

TAROBO｜Design Manager

Jul 2020 – Present , Taipei

▌TAROBO App:

• Simplified complex financial features into an intuitive app interface—covering fund details, comparisons, portfolio tracking, and market analysis—leading to increased 6.8% user engagement time and 2.5% power user growth post-launch.
• Planned and Developed a tiered membership system to provide content tailored to different data security levels.
• Built a comprehensive Design System with 100+ components, including data visualizations such as tables and charts, enhancing team productivity and maintaining consistent visual standards.
• Collaborated with engineers on visual quality assurance, managed large design systems, and supported user testing sessions.

▌UG Hedge Fund Website:

• Collaborated with UG hedge fund to digitize their website, transforming complex financial information into user-friendly digital products. This included fund details, client and asset management, and online subscription forms.
• Identified product pain points between hedge fund companies and bank asset managers, conducted planning and design, and crafted end-to-end digital products within tight deadlines.
• Planned and implemented an AI chatbot to alleviate customer service workload, and successfully conducted live testing at the launch event.

▌TAROBO App China Version (In Development):

• Developed a financial tool for Chinese wealth managers, with stock info, watchlists, market data, and visualized charts, tailored to local user habits.
• Planned and designed the app’s homepage and market information pages, leading designer team throughout the process.

TAROBO｜UI/UX Designer

Feb 2018 – Jul 2020 , Taipei

▌TAROBO Web Product:

• Established product guidelines and modularized components to streamline workflows, educing design inconsistencies by 40%.
• Led a three-stage app redesign, optimizing simulated fund-portfolio UI and mobile RWD UI/UX based on user interviews and surveys with 200+ participants.
• Monitored product revisions and developed satisfaction surveys to ensure alignment with user needs, leading to a 5.6% increase in user growth.
• Supported marketing efforts with advertising and promotion materials, including press conference visuals, sales kits, and online ads.

▌TAROBO B2B Web Product:

• Collaborated with cross-functional teams to develop a customer-portfolio management tool for bank financial advisors.
• Conducted user interviews and usability testing with 25+ participants, driving to inform design decisions.
• Acquired knowledge of Personal Information Protection Act and Anti-Money Laundering regulations.

DaoCloud｜UI/UX Designer

Sep 2015 – Jul 2016 , Shanghai

• Tasked with analyzing product numbers to identify weaknesses and optimize performance.
• Modularized product components to improve design and coding file management and reduce team communication costs.
• In charge of company’s annual Beijing Cloud commit VI identity, and design a gift set, booth design, and new company CF.

Massvig｜UI/UX Designer｜Internship

Feb 2015 – Aug 2015 , Shanghai

• Heavily focus on designing WECHAT mobile-first extensional service, such as in-app game, in-app web, and web.
• Designed a new company identity system, integrating photography and flat design for a cohesive brand visual identity.

Elite PR Group｜Account Executive｜Internship

Jul 2014 – Sep 2014 , Taipei

• Launched a hospital marketing plan for luxury healthcare products, based on Taiwan market research and a survey of 100 health brands.
• Negotiated with over 30 organizations to cooperate on a healthcare marketing plan.
• Increased social media engagement by 20% for Fruitfulfood through new campaign and rebranded for a younger audience via online and offline strategies.

Elite PR Group｜President

Jul 2014 – Sep 2014 , Taipei

• Founded a campus fruit box business to promote the idea of ‘Eating Healthy is Easy,’ and planned and executed marketing projects to build brand identity.
• Builded member subscription and delivery service system, and hired 5 part-time employee to run the business.
• Sold over 1,000 packs within three weeks, and interviewed by two major media outlets.